When consumers doubt, watch out! The role of CSR skepticism

Skarmeas, D and Leonidou, CN (2013) When consumers doubt, watch out! The role of CSR skepticism. Journal of Business Research, 66 (10). 1831 - 1838. ISSN 0148-2963



  • Skarmeas, D
  • Leonidou, CN
Copyright, Publisher and Additional Information: © 2013, Elsevier. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Corporate social responsibility; Attributions; Skepticism; Retailing; Equity; Word of mouth; Resilience to negative information
  • Published: October 2013
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 12 Nov 2015 10:32
Last Modified: 12 Nov 2015 10:32
Published Version: http://dx.doi.org/10.1016/j.jbusres.2013.02.004
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jbusres.2013.02.004