Why people go to the theatre: a qualitative study of audience motivation

Walmsley, BA (2011) Why people go to the theatre: a qualitative study of audience motivation. Journal of Customer Behaviour, 10 (4). 335 - 351. ISSN 1475-3928



  • Walmsley, BA
Copyright, Publisher and Additional Information: Author Posting © Westburn Publishers Ltd, 2011. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the Journal of Customer Behaviour, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in the Journal of Customer Behaviour, 10, 4, 335 - 351, doi:10.1362/147539211X13210329822545, http://dx.doi.org/10.1362/147539211X13210329822545
Keywords: Arts marketing; Cultural value; Theatre marketing; Consumer behaviour; Audience motivation; Motivational segmentation; Theatre-going
  • Published: 2011
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 27 Jun 2014 10:03
Last Modified: 15 Jan 2018 17:22
Published Version: http://www.westburn-publishers.com/journal-of-cust...
Status: Published
Publisher: Westburn Publishers
Identification Number: https://doi.org/10.1362/147539211X13210329822545