Re-defining rural marketing: Insights from touring theatre

Walmsley, BA (2012) Re-defining rural marketing: Insights from touring theatre. International Journal of Rural Management, 8 (1-2). 49 - 62. ISSN 0973-0052



  • Walmsley, BA
Copyright, Publisher and Additional Information: (c) 2012, Sage. This is an author produced version of a paper published in the International Journal of Rural Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Arts Marketing; Rural touring; Theatre Marketing; Arts Management; Rural Marketing; Theatre; Audiences
  • Published: 2012
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > Performance and Cultural Industries (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 27 Jun 2014 11:07
Last Modified: 19 Jan 2018 16:42
Published Version:
Status: Published
Publisher: Sage
Identification Number: