Introduction : Behind the brand

da Silva Lopes, Teresa and Duguid, Paul (2012) Introduction : Behind the brand. Business history review. pp. 235-238. ISSN 0007-6805


Copyright, Publisher and Additional Information: © 2012 The President and Fellows of Harvard College. Reproduced in accordance with the publisher's self-archiving policy.
Keywords: Business and International Management,Business, Management and Accounting (miscellaneous),History
  • Published: 2012
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 24 May 2013 00:19
Last Modified: 21 Jan 2021 12:35
Published Version:
Status: Published
Refereed: Yes
Identification Number:
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