From KitKat to Copycat: Exploring Gen-Z’s attitude towards copycat products in the confectionery category

Marsden, J. orcid.org/0000-0002-4407-3389, Oguz, E., Thomas, B. orcid.org/0000-0002-5461-0491 et al. (1 more author) (Accepted: 2023) From KitKat to Copycat: Exploring Gen-Z’s attitude towards copycat products in the confectionery category. Journal of Brand Strategy. ISSN 2045-8568 (In Press)

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Item Type: Article
Authors/Creators:
Dates:
  • Accepted: 7 November 2023
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
The University of Leeds > Faculty of Engineering & Physical Sciences (Leeds) > School of Mechanical Engineering (Leeds) > Institute of Engineering Systems and Design (iESD) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 16 Jan 2024 13:56
Last Modified: 19 Apr 2024 10:21
Status: In Press
Publisher: Henry Stewart Publications

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