‘One Size Doesn't Fit All’ : Bank Switching Decisions and Customer Vulnerability in Europe

Fernández-Gutiérrez., Marcos and Ashton, John (2023) ‘One Size Doesn't Fit All’ : Bank Switching Decisions and Customer Vulnerability in Europe. International Journal of Bank Marketing. ISSN 0265-2323

Abstract

Metadata

Authors/Creators:
  • Fernández-Gutiérrez., Marcos
  • Ashton, John (john.ashton@york.ac.uk)
Copyright, Publisher and Additional Information: © Emerald Publishing Limited. This is an author-produced version of the published paper. Uploaded in accordance with the University’s Research Publications and Open Access policy.
Keywords: banking markets, , vulnerable customers, switching, consumer policies, personal current accounts.
Dates:
  • Accepted: 10 October 2023
  • Published (online): 10 November 2023
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 13 Oct 2023 23:20
Last Modified: 06 Dec 2023 15:20
Published Version: https://doi.org/10.1108/IJBM-03-2023-0141
Status: Published online
Refereed: Yes
Identification Number: https://doi.org/10.1108/IJBM-03-2023-0141

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