Transformation packaging: mimicking the market leader

Oguz, E and Marsden, J (2022) Transformation packaging: mimicking the market leader. In: 15th Global Brand Conference Proceedings: Branding in a Time of Radical Transformation. 15th Global Brand Conference 2022, 04-06 May 2022, Sheffield, UK. 15th Global Brand Conference . (In Press)


  • Accepted: 17 February 2022
  • Published: 4 May 2022
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 13 May 2022 14:25
Last Modified: 13 May 2022 14:25
Status: In Press
Publisher: 15th Global Brand Conference

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