The influence of music on colour preference in vehicle environment

Many experiments have proved that vision and hearing effect each other in many ways, and this phenomenon is of great significance to design (Zhang, Y., 2019; Anderson, P.W., 2014). Among the design of car interiors, color is one of the most important elements of cockpit visual design, and different colors directly affect people’s experience in the cockpit (Satake, I., 2011). In this study we selected eight colors: red, yellow, orange, blue, green, cyan, white and gray, and each color was set to two brightness levels and three music modes: non music, light music and bass-heavy music. Meanwhile, we used a head-mounted virtual reality display (HMD) to simulate the incar environment, and assessed 55 participants on their level of color preference. The results showed that music that music changed people’s preference for the color of the car cockpit environment and the degree of color preference was related to the type of music.