The Neglected Unity-in-Variety Principle: A Holistic Rather Than a Single-Factor Approach in Conceptualising a Visual Merchandise Display

Logkizidou, M (2021) The Neglected Unity-in-Variety Principle: A Holistic Rather Than a Single-Factor Approach in Conceptualising a Visual Merchandise Display. Journal of Global Fashion Marketing. ISSN 2093-2685

Abstract

Metadata

Authors/Creators:
  • Logkizidou, M
Copyright, Publisher and Additional Information: © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Keywords: Visual merchandise display; unity-in-variety; product presentation; store atmospherics; product perception
Dates:
  • Accepted: 11 May 2021
  • Published (online): 15 July 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 18 May 2021 14:26
Last Modified: 01 Sep 2021 13:33
Status: Published online
Publisher: Routledge
Identification Number: https://doi.org/10.1080/20932685.2021.1930097

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