Outsourcing Taste: Are Algorithms Doing all the Work?

It is a truism that is nevertheless true that creativity does not come into existence in a vacuum. Creative endeavour, whether individual or collective, requires a material and social context within which it can practice. This context includes, but is not limited to, the existence of an audience that might be expected to understand the work produced, the means by which the work can reach that audience and at least the possibility—within capitalism—that the single creative practitioner or collective enterprise can profit from such work.