Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics
Meier, LM
(2019)
Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics.
In: Deuze, M and Prenger, M, (eds.)
Making Media: Production, Practices, and Professions.
Amsterdam University Press
, pp. 321-334.
ISBN 9789462988118
Abstract
The production and consumption of popular music has changed significantly in the digital era, affecting the revenue strategies of the music industries. Focusing on two recent phenomena – streaming music and artist-brand deals – this chapter discusses how these developments encourage an uneven distribution of career opportunities and rewards in the music industries, and elaborates on how the increasingly promotional role of media content means that music is becoming subordinated to marketing.
Metadata
Authors/Creators:
Meier, LM
Copyright, Publisher and Additional Information:
This chapter is protected by copyright. This is an author produced version of a book chapter published in Making Media. Uploaded in accordance with the Amsterdam University Press self-archiving policy.
Keywords:
Popular music, music industries, streaming, promotion
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