A framework for developing culturally significant designs for the leather industry in Botswana

This article is based on the findings and results of a recent pilot study with designers in Botswana. The investigation had two objectives: to examine the awareness and use of cultural elements by designers in Botswana, and to gain insights into the leather industry. Data for this study were collected through interviews with designers in Botswana. Participants were selected based on a purposive sampling approach. Results indicate that there is use of both cultural elements and culturally significant designs, but only for special occasions, such as weddings, independence celebrations or cultural festivals and targeted at tourists. Some limitations were noted, such as incorporating cultural elements and the lack of use of local leather. In addition, it was noted that there is a need for product innovation and collaborative networks for the reinvention of cultural elements in leather products. These findings can contribute to the development of a framework for culturally significant designs for the leather industry in Botswana. This would in turn add value to the economy.