Improving obesity prevention among university students through a tailored information design approach

University is a critical period for weight gain primarily due to unhealthy changes in eating behavior in students. This is the first study to focus on the impact of tailored information design approaches on the awareness and retention of obesity related information, specifically by university students. A motion graphics was developed through a comprehensive user-centered research and design process that involved a scoping study (observation, questionnaire and focus group), usability testing (five stages of iteration), and a performance test. The results show low previous knowledge and a statistical significant impact on understanding of information with a tailored user-centered motion graphics.