Colour meaning and consumer expectations

Won, S and Westland, S (2018) Colour meaning and consumer expectations. Color Research and Application, 43 (1). pp. 100-109. ISSN 0361-2317



Copyright, Publisher and Additional Information: © 2017 Wiley Periodicals, Inc. This is the peer reviewed version of the following article: Won S, Westland S. Colour meaning and consumer expectations. Color Res Appl. 2018;43:100–109. ; which has been published in final form at This article may be used for non-commercial purposes in accordance with the Wiley Terms and Conditions for Self-Archiving.
Keywords: colour meaning, consumer expectations, dishwashing liquid packaging
  • Accepted: 28 June 2017
  • Published (online): 10 August 2017
  • Published: February 2018
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 21 Feb 2018 15:51
Last Modified: 10 Aug 2018 00:38
Status: Published
Publisher: Wiley
Identification Number: