Brands using historical references : a consumers’ perspective

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663 and De Barnier, Virginie (2018) Brands using historical references : a consumers’ perspective. Journal of Brand Management. pp. 171-184. ISSN 1350-231X

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Copyright, Publisher and Additional Information: © Macmillan Publishers Ltd 2017. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Keywords: Band management,Corporate brand heritage,Fast-moving consumer goods,Historical references,Past,Positioning,Strategy and Management,Marketing
Dates:
  • Published (online): 6 October 2017
  • Published: 1 March 2018
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 11 Oct 2017 11:00
Last Modified: 21 Nov 2021 11:51
Published Version: https://doi.org/10.1057/s41262-017-0076-y
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1057/s41262-017-0076-y
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