Cultural Heritage & Built Environment Scoping Report

This report presents the findings of a scoping study that explores engagement between a heritage institution and its local community. The report addresses this topic by considering the opportunities and limitations of urban screens to form new audiences for heritage institutions; specifically through a case study of the BBC Big Screens. Literature suggests that urban screens have the potential to form new types of audiences for heritage institutions yet processes for achieving this are rarely described. This report proposes that understanding these processes may help address issues of measuring engagement associated with urban screens and contribute to assessing the value of urban screens for communities and heritage institutions. Key themes of participation, site and value are explored through a literature review. These themes are then used to structure the analysis and discussion of the case study. Further questions for future study are described.