Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign

Coelho, V.N., Oliveira, T.A., Coelho, I.M. et al. (7 more authors) (2017) Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign. Computers and Operations Research , 78. pp. 578-587. ISSN 0305-0548

Abstract

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © 2016 Elsevier. This is an author produced version of a paper subsequently published in Computers & Operations Research. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/)
Keywords: Direct marketing campaign; Sharpe ratio; Cross-selling; Metaheuristics; Multi-objective optimization; Pareto Local Search
Dates:
  • Accepted: 12 September 2016
  • Published (online): 19 September 2016
  • Published: February 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Engineering (Sheffield) > Department of Automatic Control and Systems Engineering (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 03 Feb 2017 11:18
Last Modified: 19 Mar 2018 01:38
Published Version: https://doi.org/10.1016/j.cor.2016.09.008
Status: Published
Publisher: Elsevier
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.cor.2016.09.008
Related URLs:

Share / Export

Statistics