Midstream value creation in social marketing

Luca, Nadina R, Hibbert, Sally and McDonald, Ruth (2016) Midstream value creation in social marketing. Journal of Marketing Management. pp. 1145-1173.



  • Luca, Nadina R (nadina.luca@york.ac.uk)
  • Hibbert, Sally
  • McDonald, Ruth
Copyright, Publisher and Additional Information: © 2016 Westburn Publishers Ltd.
Keywords: social marketing,value creation,midstream,smoking,networks,service
  • Published: 2016
  • Accepted: 14 April 2016
  • Published (online): 21 June 2016
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 28 Oct 2016 08:58
Last Modified: 22 Aug 2021 10:21
Published Version: https://doi.org/10.1080/0267257X.2016.1190777
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1080/0267257X.2016.1190777
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Filename: Midstream_Value_creation_in_social_marketing_JMM.docx

Description: Midstream Value creation in social marketing JMM

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