Items where authors include "Zeugner-Roth, KP"

Article

Fischer, PM, Zeugner-Roth, KP, Katsikeas, CS orcid.org/0000-0002-8748-6829 et al. (1 more author) (2022) Pride and prejudice: Unraveling and mitigating domestic country bias. Journal of International Business Studies, 53 (3). pp. 405-433. ISSN 0047-2506

Bartsch, F, Zeugner-Roth, KP and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2022) Consumer authenticity seeking: conceptualization, measurement, and contingent effects. Journal of the Academy of Marketing Science, 50 (2). pp. 296-323. ISSN 0092-0703