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Number of items: 9.


Leonidou, LC, Aykol, B, Fotiadis, TA et al. (2 more authors) (2019) The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships. Journal of International Marketing, 27 (4). pp. 58-80. ISSN 1069-031X

Katsikeas, K, Leonidou, L and Zeriti, A (2019) Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions. International Marketing Review, 37 (3). pp. 405-424. ISSN 0265-1335

Paparoidamis, NG, Tran, TTH, Leonidou, LC et al. (1 more author) (2019) Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs. Journal of Product Innovation Management, 36 (6). pp. 824-847. ISSN 0737-6782

Skarmeas, D, Zeriti, A and Argouslidis, P (2019) Importer and exporter capabilities, governance mechanisms, and environmental factors determining customer-perceived relationship value. Industrial Marketing Management, 78. pp. 158-168. ISSN 0019-8501

Leonidou, LC, Aykol, B, Fotiadis, TA et al. (2 more authors) (2017) Betrayal in international buyer-seller relationships: Its drivers and performance implications. Journal of World Business, 52 (1). pp. 28-44. ISSN 1090-9516

Katsikeas, CS, Leonidou, CN and Zeriti, A (2016) Eco-friendly product development strategy: antecedents, outcomes, and contingent effects. Journal of the Academy of Marketing Science, 44 (6). pp. 660-684. ISSN 0092-0703

Skarmeas, D, Zeriti, A and Baltas, G (2016) Relationship Value: Drivers and Outcomes in International Marketing Channels. Journal of International Marketing, 24 (1). pp. 22-40. ISSN 1069-031X

Zeriti, A, Robson, MJ, Spyropoulou, S et al. (1 more author) (2014) Sustainable export marketing strategy fit and performance. Journal of International Marketing, 22 (4). 44 - 66. ISSN 1069-031X

Leonidou, LC, Fotiadis, TA, Leonidou, CN et al. (1 more author) (2013) Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35. pp. 94-110. ISSN 0261-5177

This list was generated on Sun Jan 10 14:59:31 2021 GMT.