Items where authors include "Zarantonello, L"

Article

Brakus, JJ orcid.org/0000-0002-8367-1904, Chen, W, Schmitt, B et al. (1 more author) (2022) Experiences and happiness: The role of gender. Psychology and Marketing, 39 (8). pp. 1646-1659. ISSN 0742-6046

Zarantonello, L, Grappi, S, Formisano, M et al. (1 more author) (2020) How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries. International Marketing Review, 37 (2). pp. 345-375. ISSN 0265-1335

Conference or Workshop Item

Syed Alwi, S, Georgiadis, A, Pitelis, C et al. (1 more author) Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China. In: 2018 AMA Global Marketing SIG Conference, 21-23 May 2018, Santorini, Greece. (Unpublished)