Browse by Person

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Zarantonello, L, Grappi, S, Formisano, M et al. (1 more author) (2020) How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries. International Marketing Review, 37 (2). pp. 345-375. ISSN 0265-1335

This list was generated on Sat May 8 22:28:02 2021 BST.