Items where authors include "Yalcinkaya, G"

Article

Griffith, DA, Yalcinkaya, G, Rubera, G et al. (1 more author) (2017) Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of International Marketing, 25 (4). pp. 50-69. ISSN 1069-031X