Items where authors include "Wirtz, J."

Article

Dwivedi, Y.K., Kshetri, N., Hughes, L. et al. (70 more authors) (2023) “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. International Journal of Information Management, 71. 102642. ISSN 0268-4012

Dwivedi, Y.K., Hughes, L., Wang, Y. orcid.org/0000-0003-1575-0245 et al. (25 more authors) (2022) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology & Marketing. ISSN 0742-6046