Items where authors include "Viglia, G"

Article

Sarial-abi, G, Ulqinaku, A orcid.org/0000-0003-3456-6451, Viglia, G et al. (1 more author) (2023) The effect of financial scarcity on discretionary spending, borrowing, and investing. Journal of the Academy of Marketing Science, 51 (6). pp. 1214-1243. ISSN 0092-0703

Viglia, G, Zaefarian, G orcid.org/0000-0001-5824-8445 and Ulqinaku, A orcid.org/0000-0003-3456-6451 (2021) How to design good experiments in marketing: Types, examples, and methods. Industrial Marketing Management, 98. pp. 193-206. ISSN 0019-8501