Items where authors include "Verhoef, PC"

Article

Ou, Y-C and Verhoef, PC (2017) The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers. Journal of Business Research, 80. pp. 106-115. ISSN 0148-2963

Ou, Y, Verhoef, PC and Wiesel, T (2017) The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing Science, 45 (3). pp. 336-356. ISSN 0092-0703