Items where authors include "Vemireddy, Vidya"

Article

Shehzala, Jaiswal, Anand Kumar, Vemireddy, Vidya et al. (1 more author) (2024) Social media “stars” vs “the ordinary” me:influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness. European Journal of Marketing. pp. 590-631. ISSN 0309-0566