Items where authors include "Vardarsuyu, M."

Article

Bhoumik, K., Igarashi, R., Vardarsuyu, M. et al. (1 more author) (2026) From sales exaptation to digital transformation: Value creation from remote selling. Technological Forecasting and Social Change, 223. 124459. ISSN 0040-1625

Vardarsuyu, M., Papadopoulou, C. orcid.org/0000-0001-6131-3164, Matarazzo, M. et al. (1 more author) (2025) Consumer xenocentrism: a systematic literature review. International Marketing Review, 42 (5). pp. 908-936. ISSN 0265-1335

Papadopoulou, C. orcid.org/0000-0001-6131-3164, Vardarsuyu, M. orcid.org/0000-0002-7676-6294 and Oghazi, P. (2023) Examining the relationships between brand authenticity, perceived value, and brand forgiveness: The role of cross-cultural happiness. Journal of Business Research, 167. 114154. ISSN 0148-2963