Items where authors include "Usrey, B"

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Number of items: 5.


Gerrath, MHEE and Usrey, B (2021) The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews. International Journal of Research in Marketing, 38 (3). pp. 531-548. ISSN 0167-8116

Biraglia, A, Ulqinaku, A and Usrey, B (2021) The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions. Psychology and Marketing, 38 (8). pp. 1314-1322. ISSN 0742-6046

Usrey, B, Palihawadana, D, Saridakis, C et al. (1 more author) (2020) How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising. Journal of Advertising, 49 (2). pp. 125-140. ISSN 0091-3367

Biraglia, A, Gerrath, MHEE and Usrey, B (2018) Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity. Journal of Travel Research, 57 (6). pp. 811-823. ISSN 0047-2875

Conference or Workshop Item

Gerrath, MHEE and Usrey, B (2017) “This Review is Sponsored By”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty. In: European Marketing Academy 46th Annual Conference (EMAC 2017), 23-26 May 2017, Groningen, Netherlands.

This list was generated on Sun Feb 18 21:44:27 2024 GMT.