Items where authors include "Ulqinaku, A."

Article

Gerrath, M. orcid.org/0000-0001-7422-2181, Bhoumik, K., Biraglia, A. et al. (2 more authors) (2025) How the Timing of Brands' LGBT+ Activism Affects Consumer Responses: Better Early Than Late? Journal of Advertising Research. ISSN 0021-8499 (In Press)

Davvetas, V. orcid.org/0000-0002-8905-7390, Ulqinaku, A. and Katsikeas, K.S. (2024) Brand transgressions: How, when, and why home country bias backfires. Journal of the Academy of Marketing Science, 52. pp. 976-997. ISSN 0092-0703

Ulqinaku, A. orcid.org/0000-0003-3456-6451, Kadić-Maglajlić, S. and Sarial-Abi, G. (2023) Social media as a living laboratory for researchers: the relationship between linguistics and online user responses. Internet Research. ISSN 1066-2243

Liu, Y., Bhoumik, K., Ulqinaku, A. orcid.org/0000-0003-3456-6451 et al. (1 more author) (2023) Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising. Journal of Advertising, 52 (5). pp. 756-773. ISSN 0091-3367

Proceedings Paper

Mohsen, J., Biraglia, A., Gerrath, M. et al. (1 more author) (2025) DON’T CANCEL ME: Investigating How Perceived Luxury Safeguards Brands from Cancellation Movements. In: Alkire, L. and Ordabayeva, N., (eds.) Proceedings of the 2025 AMA Winter Academic Conference. 2025 American Marketing Association Winter Academic Conference, 10-16 Feb 2025, Virtual/Phoenix, AZ, USA. American Marketing Association , pp. 437-448.