Items where authors include "Trigeorgis, L"

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Article

Trigeorgis, L, Baldi, F and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2021) Valuation of Brand Equity and Retailer Growth Strategies Using Real Options. Journal of Retailing, 97 (4). pp. 523-544. ISSN 0022-4359

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