Items where authors include "Syed Alwi, S"

Conference or Workshop Item

Syed Alwi, S, Georgiadis, A, Pitelis, C et al. (1 more author) Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China. In: 2018 AMA Global Marketing SIG Conference, 21-23 May 2018, Santorini, Greece. (Unpublished)