Items where authors include "Siregar, Y.H."

Proceedings Paper

Chang, S.-W. and Siregar, Y.H. orcid.org/0000-0001-6442-2323 (2016) Experiencing Brands on Mobile Augmented Reality. In: Rediscovering the Essentiality of Marketing. 2015 Academy of Marketing Science (AMS) World Marketing Congress, 14-18 Jul 2015, Bari, Italy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer , pp. 195-196. ISBN 9783319298764