Items where authors include "Siregar, Y."

Article

Siregar, Y., Kent, A. orcid.org/0000-0002-9741-4335, Peirson-Smith, A. et al. (1 more author) (2023) Disrupting the fashion retail journey: social media and GenZ's fashion consumption. International Journal of Retail & Distribution Management, 51 (7). pp. 862-875. ISSN 0959-0552

Proceedings Paper

Carnie, B., Ashiq, R., Pocinkiva, L. et al. (1 more author) (2023) Authentic Fashion Brand CSR through Effective Social Media Marketing and Branding Communications: A Case Study Approach. In: International Textile and Fashion Congress 2023. International Textile and Fashion Congress 2023, 16-17 Mar 2023, Istanbul. İTÜ Yayınevi , pp. 67-72. ISBN 978-975-561-560-8

Siregar, Y. orcid.org/0000-0001-6442-2323 and Kent, A. (2018) Interactive Screens as Dynamic Atmospherics of Fashion Stores. In: Proceedings of the Colloquium on European Research in Retailing (CERR) 2018. CERR 2018 Colloquium on European Research in Retailing, 11-13 Jul 2018, Guildford, UK. . ISBN 978-1-84469-034-3