Items where authors include "Siamagka, NT"

Article

Gerrath, MHEE orcid.org/0000-0001-7422-2181, Brakus, J orcid.org/0000-0002-8367-1904, Siamagka, NT et al. (1 more author) (2023) Avoiding the brand for me, us, or them? Consumer reactions to negative brand events. Journal of Business Research, 156. 113533. ISSN 0148-2963

Christodoulides, G, Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Siamagka, NT (2021) Don't be rude! The effect of content moderation on consumer-brand forgiveness. Psychology and Marketing, 38 (10). pp. 1686-1699. ISSN 0742-6046