Items where authors include "Shah, Z."

Article

Gerrath, M.H.E.E. orcid.org/0000-0001-7422-2181, Olya, H., Shah, Z. et al. (1 more author) (2024) Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. Journal of Business Research, 175. 114520. ISSN 0148-2963

Gerrath, M.H.E.E., Olya, H. orcid.org/0000-0002-0360-0744, Shah, Z. et al. (1 more author) (2024) Virtual influencers and pro-environmental causes: the roles of message warmth and trust in experts. Journal of Business Research, 175. 114520. ISSN 0148-2963

Shah, Z., Olya, H. orcid.org/0000-0002-0360-0744 and Monkhouse, L.L. orcid.org/0000-0003-2834-8431 (2023) Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures. International Marketing Review, 40 (1). pp. 102-126. ISSN 0265-1335