Items where authors include "Schlegelmilch, Bodo B."

Article

Makri, Katerina, Papadas, Karolos orcid.org/0000-0002-1447-1108 and Schlegelmilch, Bodo B. (2019) Global Social Networking Sites and Global Identity:A three-country study. JOURNAL OF BUSINESS RESEARCH. ISSN 0148-2963

Makri, Katerina, Papadas, Karolos-Konstantinos orcid.org/0000-0002-1447-1108 and Schlegelmilch, Bodo B. (2019) Global-local consumer identities as drivers of global digital brand usage. International Marketing Review. pp. 702-725. ISSN 1758-6763