Items where authors include "Rubera, G"

Article

Giannetti, V orcid.org/0000-0001-5703-789X and Rubera, G (2020) Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation. Journal of the Academy of Marketing Science, 48 (5). pp. 987-1008. ISSN 0092-0703

Griffith, DA, Yalcinkaya, G, Rubera, G et al. (1 more author) (2017) Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of International Marketing, 25 (4). pp. 50-69. ISSN 1069-031X