Items where authors include "Robson, M.J."

Article

Foroudi, P., Robson, M.J., Marvi, R. et al. (1 more author) (2025) Enhancing Customer Engagement Through Artificial Intelligence Authenticity. Journal of Product Innovation Management. ISSN 0737-6782

Zaefarian, G. orcid.org/0000-0001-5824-8445, Katsikeas, C.S., Najafi-Tavani, Z. et al. (1 more author) (2024) Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science. ISSN 0092-0703