Items where authors include "Rehman, M.A."

Article

Mehmood, K. orcid.org/0000-0003-0932-8734, Rehman, M.A. orcid.org/0000-0002-1044-4487, Abbass, A. et al. (1 more author) (2025) Adaptive pathways: understanding consumer adaptive behavior toward hyper‐personalized fashion retailing in emerging markets. Journal of Consumer Behaviour. ISSN 1472-0817