Items where authors include "Rego, LL"

Article

Bhattacharya, A, Morgan, NA and Rego, LL (2022) Examining Why and When Market Share Drives Firm Profit. Journal of Marketing, 86 (4). pp. 73-94. ISSN 0022-2429

Bhattacharya, A, Morgan, NA and Rego, LL (2021) Customer satisfaction and firm profits in monopolies: A study of utilities. Journal of Marketing Research, 58 (1). pp. 202-222. ISSN 0022-2437

Feng, H, Morgan, NA and Rego, LL (2020) The impact of unprofitable customer management strategies on shareholder value. Journal of the Academy of Marketing Science, 48. pp. 246-269. ISSN 0092-0703