Items where authors include "Pullig, C."

Article

Kipnis, E. orcid.org/0000-0002-7976-0787, Demangeot, C., Pullig, C. et al. (10 more authors) (2021) Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being. Journal of Public Policy and Marketing, 40 (2). pp. 143-164. ISSN 1547-7207

Demangeot, C., Kipnis, E. orcid.org/0000-0002-7976-0787, Pullig, C. et al. (6 more authors) (2019) Constructing a bridge to multicultural marketplace well-being: a consumer-centered framework for marketer action. Journal of Business Research, 100. pp. 339-353. ISSN 0148-2963

Kipnis, E. orcid.org/0000-0002-7976-0787, Demangeot, C., Pullig, C. et al. (1 more author) (2019) Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets. Journal of Business Research, 98. pp. 126-141. ISSN 0148-2963

Visconti, L.M., Jafari, A., Batat, W. et al. (10 more authors) (2014) Consumer ethnicity three decades after: a TCR agenda. Journal of Marketing Management, 30 (17-18). pp. 1882-1922. ISSN 0267-257X

Proceedings Paper

Nakata, C., Demangeot, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 et al. (3 more authors) (2019) Special session: Cultural identity and adaptation in global marketplaces: methodological, conceptual, and empirical evidence: an abstract. In: Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), 27-29 Jun 2018, Porto, Portugal. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer . ISBN 978-3-030-02567-0

Pullig, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 and Breazale, M. (2017) Special Session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding. In: Rossi, P., (ed.) Marketing at the Confluence between Entertainment and Analytic. 2016 Academy of Marketing Science (AMS) World Marketing Congress, 19-23 Jul 2016, Paris, France. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer , pp. 735-744. ISBN 978-3-319-47330-7

Kipnis, Y. orcid.org/0000-0002-7976-0787, Demangeot, C. and Pullig, C. (2017) Building organizational multicultural competence for sustainable advantage in multicultural marketplaces. In: Proceedings of the 2017 European Marketing Academy (EMAC) Conference. EMAC 2017, 23-26 May 2017, Groningen, Netherlands. EMAC . ISBN 978-90-367-9912-6