Items where authors include "Polo, E"

Article

Suter, MB orcid.org/0000-0002-9396-1438, Borini, FM, Floriani, DE et al. (2 more authors) (2018) Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, 84. pp. 46-58. ISSN 0148-2963

Suter, M B, Giraldi, J M E, Borini, F M et al. (3 more authors) (2017) In search of tools for the use of Country-Image (CI) in the brand. Journal of Brand Management. pp. 1-14. ISSN 1350-231X