Items where authors include "Piha, Lamprini"

Article

Papadas, Karolos orcid.org/0000-0002-1447-1108, Piha, Lamprini, Davvetas, Vasileios et al. (1 more author) (2024) Strategizing green marketing in times of uncertainty: does it pay off? European Journal of Marketing. ISSN 0309-0566

Piha, Lamprini, Papadas, Karolos orcid.org/0000-0002-1447-1108 and Davvetas, Vasileios (2021) Brand Orientation:conceptual extension, scale development and validation. JOURNAL OF BUSINESS RESEARCH. pp. 203-222. ISSN 0148-2963