Items where authors include "Oguz, E"

Article

Oguz, E and Marsden, J (2021) Defending Against Copycat Packaging: The Role of Design from a Consumer’s Perspective. Athens Journal of Business & Economics. ISSN 2241-794X

Conference or Workshop Item

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2023) Comparing the display of visually similar products in online grocery shopping platforms. In: 16th Global Brand Conference, 03-05 May 2023, Bergamo, Italy.

Oguz, E and Marsden, J (2023) Comparing the display of visually similar products in online grocery shopping platforms. In: 16th Global Brand Conference: Branding in the Metaverse, 03-05 May 2023, Bergamo, Italy. (Unpublished)

Proceedings Paper

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2022) How consumers interpret visually similar packaging. In: DRS2022: Research Papers. DRS2022, 25 Jun - 03 Jul 2022, Bilbao, Spain. Design Research Society .

Oguz, E orcid.org/0000-0002-9980-7757 and Marsden, J (2022) Transformation packaging: mimicking the market leader. In: 15th Global Brand Conference Proceedings: Branding in a Time of Radical Transformation. 15th Global Brand Conference 2022, 04-06 May 2022, Sheffield, UK. 15th Global Brand Conference . (In Press)