Items where authors include "Ni, YL"

Article

Ni, YL, Kuo, CC, Chang, WH et al. (2 more authors) (2023) How advertising claims affect sports consumers' purchase intention of badminton rackets? The role of regulatory fit. International Journal of Sports Marketing and Sponsorship, 24 (4). pp. 623-637. ISSN 1464-6668

Kuo, CC, Ni, YL, Wu, C-H orcid.org/0000-0002-8011-6323 et al. (3 more authors) (2022) When can felt accountability promote innovative work behavior? The role of transformational leadership. Personnel Review, 51 (7). pp. 1807-1822. ISSN 0048-3486

Chen, LH, Wu, C-H orcid.org/0000-0002-8011-6323, Ni, YL et al. (1 more author) (2021) The differential interaction effect of mastery and performance climate on athletes’ emotional and physical exhaustion: The role of athletes’ gratitude. Sport, Exercise, and Performance Psychology. ISSN 2157-3905