Items where authors include "Najafi-Tavani, Z."

Article

Zaefarian, G. orcid.org/0000-0001-5824-8445, Katsikeas, C.S., Najafi-Tavani, Z. et al. (1 more author) (2025) Unpacking when and how customer involvement as co-developer affects supplier new product performance. Journal of the Academy of Marketing Science, 53 (3). pp. 876-906. ISSN 0092-0703