Items where authors include "Mullins, R"

Article

Panagopoulos, NG, Menguc, B orcid.org/0000-0002-4116-3047 and Mullins, R (2023) Will you speak up for me? Inducing retail store managers’ engagement with MNCs’ brands across cultures. Journal of International Business Studies, 54 (7). pp. 1222-1255. ISSN 0047-2506

Mullins, R, Menguc, B orcid.org/0000-0002-4116-3047 and Panagopoulos, NG (2020) Antecedents and Performance Outcomes of Value-Based Selling in Sales Teams: A Multilevel, Systems Theory of Motivation Perspective. Journal of the Academy of Marketing Science, 48 (6). pp. 1053-1074. ISSN 0092-0703