Items where authors include "Morgan, NA"

Article

Bhattacharya, A, Morgan, NA and Rego, LL (2022) Examining Why and When Market Share Drives Firm Profit. Journal of Marketing, 86 (4). pp. 73-94. ISSN 0022-2429

Bhattacharya, A, Morgan, NA and Rego, LL (2021) Customer satisfaction and firm profits in monopolies: A study of utilities. Journal of Marketing Research, 58 (1). pp. 202-222. ISSN 0022-2437

Whitler, KA, Lee, B, Krause, R et al. (1 more author) (2021) Upper echelons research in marketing. Journal of the Academy of Marketing Science, 49 (1). pp. 198-219. ISSN 0092-0703

Musarra, G orcid.org/0000-0002-7963-5919 and Morgan, NA (2020) Outside-in marketing: Renaissance and future. Industrial Marketing Management, 89. pp. 98-101. ISSN 0019-8501

Feng, H, Morgan, NA and Rego, LL (2020) The impact of unprofitable customer management strategies on shareholder value. Journal of the Academy of Marketing Science, 48. pp. 246-269. ISSN 0092-0703

Morgan, NA (2019) Researching Marketing Capabilities: Reflections from Academia. AMS Review, 9 (3-4). pp. 381-385. ISSN 1869-814X

Kaleka, A and Morgan, NA (2019) How marketing capabilities and current performance drive strategic intentions in international markets. Industrial Marketing Management, 78. pp. 108-121. ISSN 0019-8501

Morgan, NA, Whitler, KA, Feng, H et al. (1 more author) (2019) Research in marketing strategy. Journal of the Academy of Marketing Science, 47 (1). pp. 4-29. ISSN 0092-0703

Chabowski, B, Kekec, P, Morgan, NA et al. (3 more authors) (2018) An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions. Journal of International Marketing, 26 (1). pp. 118-143. ISSN 1069-031X

Spyropoulou, S orcid.org/0000-0001-9509-254X, Katsikeas, CS orcid.org/0000-0002-8748-6829, Skarmeas, D et al. (1 more author) (2018) Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment. Journal of the Academy of Marketing Science, 46 (1). pp. 109-129. ISSN 0092-0703

Hult, GTM, Morgeson III, FV, Morgan, NA et al. (2 more authors) (2017) Do managers know what their customers think and why? Journal of the Academy of Marketing Science, 45 (1). pp. 37-54. ISSN 0092-0703

Katsikeas, CS, Morgan, NA, Leonidou, LC et al. (1 more author) (2016) Assessing Performance Outcomes in Marketing. Journal of Marketing, 80 (2). pp. 1-20. ISSN 0022-2429

Leonidou, CN, Katsikeas, CS and Morgan, NA (2013) 'Greening' the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41 (2). 151 - 170. ISSN 0092-0703