Items where authors include "Morgan, N.A."

Article

Whitler, K.A., Rego, L.L. and Morgan, N.A. (2025) Chief Marketing Officer Role Design. Journal of the Academy of Marketing Science. ISSN 0092-0703

Morgan, N.A., Menon, A., Jaworski, B.J. et al. (1 more author) (2025) Marketing Strategy Implementation: Why is it So Hard? Journal of Business Research, 190. 115231. ISSN 0148-2963