Items where authors include "Mohiuddin Babu, M."

Article

Akter, S. orcid.org/0000-0002-2050-9985, Mohiuddin Babu, M. orcid.org/0000-0001-6952-0723, Hossain, T.M.T. orcid.org/0000-0002-7990-0698 et al. (3 more authors) (2024) Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity. International Marketing Review, 41 (1). pp. 42-73. ISSN 0265-1335

Liu, H., Jayawardhena, C., Osburg, V.-S. et al. (1 more author) (2020) Do online reviews still matter post-purchase? Internet Research, 30 (1). pp. 109-139. ISSN 1066-2243